Best Practice Report

Understand The Differences Between EX And CX

Energize EX Improvement With Confidence And Clarity

Nick Monroe
Mark Brandau
 and  four contributors
Aug 02, 2021

Summary

Many firms run their employee experience (EX) programs using the same tools and methods that they use for their customer experience (CX). While doing this is convenient, it misses a critical point — serving employees is fundamentally distinct from serving customers. In this report, we help CIOs understand precisely how EX is unique and offer guidance about how to build and manage it differently.

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