Unleash The Potential Of In-House Agencies
Summary
The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies are overworked, under-resourced, and underappreciated — and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.
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