Summary
Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in interacting with brands on social media, and the behaviors they engage in on these sites. This report takes a look at EU5 consumers' attitudes toward social media to highlight specific patterns in their behaviors and illustrate how marketers can use Social Technographics to get to know their audiences better.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).