Vendor Landscape: Marketing Measurement And Optimization Solutions

More-powerful technology, growing data volume, and marketers' increasingly data-driven focus are key trends drawing marketers away from measuring channel performance to quantifying business impacts. This requires them to update their understanding of the market and take a fresh look at current marketing measurement approaches. B2C marketers and analytics pros looking to improve their ability to measure the financial contribution of marketing should read this report to understand and assess how this range of offerings fits with their needs. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition with updated categories and vendor information.