Summary
Retailers and consumer brands spend heavily on business-to-business (B2B) messaging to coordinate their efforts to serve markets. But their messaging is often too slow and error-prone to compete with digital pure-play value chains. This report analyzes the platforms that support different types of collaboration between retailers and their supply chain partners to help application development and delivery (AD&D) professionals understand how to choose platforms and incorporate them into the application and service portfolio they manage.
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