Summary
What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and manages data. This executive overview lays out the imperative for enterprise architecture (EA) pros to enable self-service access to real-time data. It explains how you can use the reports in the data management playbook to empower your data management practices. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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