Summary
For many retailers, end-of-year holidays account for a significant percentage of annual sales and revenue. This report reviews how US consumers experienced holiday shopping in 2023, including findings from research partner Bizrate Insights. It also highlights initial indicators for consumer sentiment for end-of-year holiday shopping in 2024. This research helps retailers and consumer-focused brand manufacturers plan for the 2024 holiday season in areas like marketing, fulfillment, customer care, and security.
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