Summary
B2B organizations depend on effective content to communicate value and promote their solutions to target audiences. To create and deliver effective content, organizations must optimize all aspects of B2B content operations. Forrester’s B2B Content Engine Maturity Assessment enables content operations functions to gauge their maturity level and identify areas of opportunity to improve performance. This report helps organizations that take the assessment interpret their results by providing an overview of the core maturity characteristics. In addition, it offers recommendations to improve maturity by optimizing people, process, and technology across the content lifecycle.
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