Summary
The B2B Event Maturity Assessment helps B2B marketers who lead events understand the current level of maturity across five core areas: event strategy, event planning and execution, event processes, event technology, and event team. The assessment comprises 20 questions and takes approximately 15 minutes to complete. It provides a baseline for event marketing leaders as they look to elevate core capabilities and maximize event investment.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.