Summary
Buyer journey mapping is a critical component for implementing an effective go-to-market strategy. To be successful in driving audience-centric marketing, portfolio marketers must design buyer personas to be educational and actionable for their marketing and sales partners. This toolkit directs clients to research, tools, and resources that will help them understand, develop, and deploy best-in-class B2B buyer journey maps.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.