B2B CMOs: Lead, Don’t Follow Your Marketing Organization’s Generative AI Efforts
Vision Report

B2B CMOs: Lead, Don’t Follow Your Marketing Organization’s Generative AI Efforts

Take Critical First Steps To Assess Readiness And Prioritize Adoption

Ian Bruce , 
Subhendu Pattnaik
 and  four contributors
Oct 06, 2023

Summary

Generative AI (genAI) will upend all aspects of B2B marketing. CMOs are seeking to understand the impact, assess organizational readiness, and prioritize initial use cases for adoption. In this report, we explain how B2B CMOs must carefully calibrate the focus for genAI investment and take a decisive leadership role.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Contact us to become a client
Purchase this report
This report is available for individual purchase ($1495).