Summary
The prospect of data deprecation and imminent technology change leaves customer insights leaders at fast-moving consumer goods (FMCG) firms caught between regulations, external stakeholder demands, and their own company objectives. Thus, FMCG customer insights leaders need a strategic approach to customer identity resolution. You can make substantial progress despite technical uncertainties because you can tackle identity resolution’s equally critical nontechnical elements right now. We outline six best practices for tackling the organizational challenges of data governance and consumer identity resolution.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).