Summary
Consumer-facing AI will evolve over three phases: assistive, cognizant, and agentic. But consumer familiarity and comfort with AI varies, so companies need a plan for how to introduce AI-led experiences to consumers, earn their buy-in, and maintain their trust. This report explores the three phases of AI development and what it means for brands.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).