Consumers Overlook Insurer Resources When Researching Health Insurance

US online adults who research health insurance on social media value the opinions of their peers about as much as those of experts. Forty-three percent read posts from experts, and 40% read posts from other consumers. Only 30% dive into insurers’ pages to research their plans; they don’t perceive insurer resources as the most reliable. Consumers are unlikely to go further in their research: 26% click on advertisements, and 25% click links to other sites. This data underscores the importance of the trust imperative in healthcare and how social health impacts overall health and wellness. This is a snapshot of Forrester’s data on US online adults’ behaviors researching health insurance on social media.