Creating A Brand Ambassador Program

January 1st, 2018

Summary

Internal brand ambassador programs should focus on specific issues, such as improving brand compliance or employee engagement. To build a successful brand ambassador program, B2B organizations must unite all employees in the production of a positive and consistent brand experience. Employees who do not understand or believe in the company’s mission or values cannot be strong brand ambassadors. This report illustrates a five-step process for marketing managers to plan and execute an effective brand ambassador program.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.