Summary
Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Technology executives should use the time-tested objectives and key results (OKRs) framework to help them align with business teams on the metrics that matter. Data-to-insights teams align on OKRs with the business areas they work with, such as marketing, sales, digital, product management, customer experience (CX), and customer support. Read this report to learn how to explicitly connect data and insights to the business outcomes that matter.
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