Digital Go-To-Market Review: CPG Brands, 2023

Forrester’s Digital Go-To-Market (GTM) Review evaluates brands across the attributes essential to their long-term digital success, focusing on the strength of their direct-to-consumer (DTC) operations. In this research, brands are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners. In this series, we uncover the results of Forrester’s Digital GTM Review for brand categories, highlight best practices, and identify key findings for digital leaders at CPG brands. This report focuses on consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands. We first completed this CPG brand review in 2021.