Forecast Report

Forrester's 2023 Generative AI Jobs Impact Forecast, US

Generative AI Will Reshape Far More Jobs Than It Eliminates

August 30th, 2023
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Michael O'Grady, Principal Forecast Analyst
Michael O'Grady Principal Forecast Analyst
With contributors:
James McQuivey, PhD , Rowan Curran , Shynise McElveen , Ananya Suresh , Demi Starks

Summary

Generative AI has captured the imaginations of leaders and employees alike, experiencing exponential growth in the workplace. This catalyzes questions about the future of jobs: It’s commonplace to hear pundits suggest that numerous job categories are doomed. We forecasted the future impacts of generative AI and found significant influence — that is, generative AI will reshape how many jobs operate and how work gets done. But job losses will be lower than many expect, and influence will far outweigh job cannibalization.

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