Best Practice Report

Forrester’s Guide To Vendor Localization Strategy In China, 2025

Assess Local Options To Unlock Growth In China

 and  three contributors
Apr 02, 2025

Summary

Localization strategies are crucial for multinational corporations (MNCs) and local firms to tap China’s consumer base and navigate its market dynamics. Localization aids brand trust, cultural alignment, and regulatory compliance. But getting insight into China’s regulatory systems is difficult, and the regional tech landscape is complex. This report analyzes the need to accelerate localization strategies in China and provides a holistic view of regulations around security, privacy, and emerging tech like generative AI (genAI). It also provides a maturity assessment framework with an alternative vendor landscape to help overcome these hurdles and unlock growth opportunities in one of the world’s largest economies.

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