Future Onsite Sales Meetings Will Come At A Premium

CEOs, CMOs, and CSOs must seize the moment and craft new strategies designed to meet the needs of today’s wholly remote buyers and sellers; this research helps you understand why. The challenges of COVID-19 combined with in-progress societal and buy-side trends will forever alter how buyers and sellers interact — and result in the atrophy of onsite sales meetings. In general, the onsite sales meeting will become a premium event, take place at the request of the buyer, and may even have its own SKU. B2B sellers must refine and hone their virtual engagement skills and find creative ways to deepen their connections with buyers. To continue the discussion, catch up with Mary on LinkedIn and Twitter or request an inquiry with Forrester.