Vision Report

How AI Impacts The CMO

CMOs Get Smaller Teams But Mightier Roles

June 7th, 2024
Mike Proulx, VP, Research Director
Mike Proulx VP, Research Director
With contributors:
Keith Johnston , Matthew Selheimer , Audrey Chee-Read , Nikhil Lai , Jay Pattisall , Thomas Husson , Craig Le Clair , Michael Kearney , Benjamin Nagle

Summary

AI is already disrupting the marketing function, and we’ve only just begun. That’s why it makes sense for the CMO to be a leading voice and connector in AI. But they can’t do it alone. AI’s speed and complexity require deep partnerships internally and externally, plus a rock-solid management team. To make time for this new responsibility, CMOs will have to be comfortable letting go of some things and trust their direct reports to step up. This report examines the impact of AI on the CMO role as well as their teams and equips them with best practices for navigating an ensuing marketing transformation.

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