Summary
Digital leaders leverage emerging technology to drive differentiation for their firms. However, this isn’t universally practiced, with some countries lagging and significant disparities between industries. Digital leaders should take note — prioritizing emerging tech is one thing, but equipping teams with the necessary capabilities and skills to execute is another. This report, based on insights from Forrester’s Digital Business Strategy Survey, 2024, guides digital leaders on how peers in their region or industry are prioritizing the evaluation of and investment in emerging technologies.
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