Summary
In recent years, a new marketing technology segment has surfaced around intent monitoring. The unprecedented volumes of data produced by B2B organizations have created a requirement for data gathering and analysis to help marketers cut through the noise and understand the signals of product or service interest that existing and prospective customers may be exhibiting. In this report, we define intent data and provide insights to assist with the selection of intent monitoring solutions.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).