Introducing The Forrester Campaign Implementation Process

When creating integrated campaigns, marketing organizations rely on a campaign structure and process that defines what elements campaigns include and how those elements should be implemented. To develop effective campaigns, marketing leaders must align goals and resources across the marketing organization as well as sales and product groups and get everyone involved so they follow the same steps. In this brief, we introduce a six-phase process for planning, deploying, executing, and optimizing integrated marketing campaigns that will drive efficiency, collaboration, and customer-centricity into your marketing efforts.