Introducing The Forrester Digital Pyramid Of Purpose Model

CMOs and marketing leaders are constantly reevaluating their operating models to keep pace with changing buyer behaviors and market conditions. As new channels and technologies emerge, digital marketing has become a key solution for leaders to employ when accelerating marketing efforts. To ensure the marketing organization can deliver amidst changing conditions and trends, CMOs must look beyond organizational charts and role descriptions and instead focus on enabling their teams’ digital marketing skill sets. Marketing leaders can use the Forrester Digital Pyramid of Purpose Model to enable 12 critical digital marketing skills and capabilities within their organization.