Business Case Report

Is Customer Obsession Worth It?

Calculate The Costs And Benefits Of Maturing With Customer Obsession

 and  three contributors
Jul 21, 2021

Summary

Investing in customer obsession should yield at least a 700% ROI over 12 years, depending on your company and customer type. In this report, Forrester provides a calculator to determine how to achieve the benefits of customer obsession profitably.

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