Summary
Manufacturing leaders anticipate a transition from mass production to mass customization. While there is growing interest in and a clear role for mass customization, it isn’t always the best way to deliver profitable and competitive customer service. Manufacturing leaders should read this report to understand the necessary investments in application portfolios, partners, and new working practices — as well as to evaluate the feasibility of shifting from high-volume, low-variety mass production to manufacturing smaller batches with order-specific features.
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