Messaging Nautilus Template Package

October 19th, 2022

With contributors:

Amy Hayes , Barry Vasudevan , Barbara Winters , Beth Caplow , Katie Fabiszak , Paul Ferron , Drew Zalucky

Summary

Within any organization, there are often a range of opinions on what constitutes good messaging. Therefore, marketers often find their work subject to criticism. The Forrester Messaging Nautilus®: Buyer’s Journey outlines four repeatable steps for developing audience-centric messaging that motivates buyers. At each step in the process, it is important to work cross-functionally to ensure a common understanding of the buyer context, buyer needs, and the value proposition. The templates in this package are designed to help portfolio marketers document each step of the messaging process to ensure alignment on motivating, audience-centric messaging.

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