Summary
Digital intelligence (DI) solutions allow firms to collect, integrate, and manage digital customer interaction data; process and analyze data to generate actional insights; and automate the continuous improvement of digital experiences. We've identified five functional segments in the DI technology provider market, each with varying capabilities: 1) engagement data hubs; 2) digital analytics; 3) experience optimization; 4) digital intelligence platforms; and 5) product intelligence. Customer insights (CI) pros should use this report to understand the value they can expect from a DI tech provider and to select one based on size and functionality.
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