Summary
More than half of US online adults with a smartphone regularly use it to research and purchase products and services, according to Forrester’s Consumer Benchmark Survey, 2022. To see how retailers meet and deliver against consumer expectations, Forrester evaluated the websites of 10 US retailers in our Digital Experience Review™ of retail mobile sites. This report analyzes how leading retailers’ mobile site checkout and payment experiences help their customers complete one of the most important phases of their shopping journey — the transaction. It is part of a series that provides digital leaders with best-practice examples of leading retail mobile site features.
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