Summary
Digital business models increasingly demand personalized digital experiences and content teams are turning to AI and other technology advancements to deliver customization at scale. To optimize content delivery, reduce rich media asset production costs, and increase revenue via higher-performing digital assets, leaders must rely on enterprise digital asset management (DAM) solutions as a foundational technology. This report is a guide to advancing your business strategy by understanding how a DAM solution converts business value, its technology capabilities, and how to conduct a value-based gap analysis before selecting a solution.
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