Structuring A Product Management Organization

For B2B organizations with growing product portfolios, an optimally structured product management function is an important asset. The right structure can enforce a focus on customer needs, promote alignment across functions, and encourage the development of a product portfolio where the whole is greater than the sum of its parts. In this report, we discuss five approaches that product management leaders can take to structure a product management function, along with considerations for deciding when each approach is most appropriate.