Summary
Three dimensions — devices, platforms, and channels — define how people connect to the internet. That’s a big change from when internet speed and device type were the only factors defining how connected people were. To serve customers wherever they are in today’s complex ecosystems, digital business professionals must take a fresh look at how those customers connect as they craft their technology and platform portfolios. This report uses Forrester’s updated 3D connected consumer model to help you understand how your customers in metropolitan India access internet services.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).