The Australia Banking CX Index Rankings, 2024
Summary
How customers perceive a brand influences how much they are willing to spend with the brand and whether they will recommend it to others, as well as how likely they are to forgive the brand’s missteps. This report reveals the scores of nine banks in Australia that Forrester analyzed as part of the 2024 Customer Experience Index (CX Index™) study. It identifies the types of experiences that customers prefer and the drivers and the emotions that affect loyalty the most.
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