The Customer Data Platforms For B2C Landscape, Q1 2024
Landscape Report

The Customer Data Platforms For B2C Landscape, Q1 2024

Forrester’s Overview Of 34 Vendors

 and  four contributors
Jan 24, 2024

Summary

You can use a B2C customer data platform (CDP) to assemble actionable customer profiles, orchestrate a range of customer interactions, and deliver data to analytics and engagement tools. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from a B2C CDP vendor, learn how vendors differ, and investigate options based on size and market focus.

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