Summary
CMOs face an inflection point with a dramatically shifted landscape forcing them to reinvent their roles or risk irrelevance. To create value and win the trust of their CEO and other C-suite partners, CMOs must deliver on three fronts: 1) Elevate across the full marketing mix; 2) evolve with the ever-changing media and tech landscape; and 3) embolden the marketing function to be indispensable to the business. This report outlines the three E’s of customer-obsessed marketing, which help fuel near-term growth and long-term value.
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