Summary
You can use a B2C customer data platform (CDP) to assemble actionable customer profiles, orchestrate a range of customer interactions, and deliver data to analytics and engagement tools. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. B2C marketers should use this report to understand the value they can expect from a B2C CDP vendor, learn how vendors differ, and investigate options based on size and market focus.
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