Summary
You can use customer feedback management (CFM) solutions to enhance customer understanding, drive employee engagement and action, and measure the impact of customer experience (CX) initiatives. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case focus. CX professionals should use this report to understand the value they can expect from a CFM vendor, learn how vendors differ, and select one based on size and market focus.
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