Summary
Companies are prioritizing design because of seismic shifts in the dynamics of value, experiences, and power that are making user experience (UX) matter more than ever. But many firms undermine their efforts because of their design immaturity, misperceptions, and talent shortages. This report for design pros and their colleagues explains these changing dynamics. It then highlights the obstacles that jeopardize companies’ design efforts and explains how to overcome them so that you can help your firm make the most of design’s revolutionary potential.
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