Summary
Product-led growth (PLG) has gained widespread recognition for its effectiveness in driving acquisition, growth, and retention by leveraging the product itself to drive customers through their journey. As traditional sales-led companies have tinkered with PLG elements, many have adopted a hybrid PLG approach known as product-led sales (PLS), in which the product drives initial engagement and sales teams convert high-intent users into customers. Organizations must use careful planning and alignment to successfully implement PLS. In this report, we outline how organizations can determine their readiness for a hybrid of product- and sales-led strategies.
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