Summary
Localization — making content and experiences appropriate for a locale through language, cultural factors, data formats, and market data — is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate performance in global markets, companies must determine when to bring technologies in-house and when to work through localization service provider. This Forrester Tech Tide™ report presents an analysis of the maturity and business value of the technology categories that support localization. Leaders in revenue operations, marketing, product, digital, content, and customer experience should read this report to shape their firm’s investment approach to these technologies.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($2995).