Wave Report

The Forrester Wave™: Creative Advertising Technologies, Q4 2024

The Nine Providers That Matter Most And How They Stack Up

October 15th, 2024
Nikhil Lai, Senior Analyst
Nikhil Lai Senior Analyst
With contributors:
Emily Collins , Melissa Bongarzone , Angela Lozada , Christine Turley

Summary

In our 35-criterion evaluation of creative advertising technology (adtech) providers, we identified the most significant ones and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals select the right one for their needs.

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