The Sales Force Automation Landscape, Q2 2023
Summary
You can use sales force automation to automate sales activity and sales management, improve sales productivity, and empower the sales organization to best serve its customers. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case differentiation. Technology and business leaders should use this report to understand the value they can expect from a sales force automation vendor, learn how vendors differ, and select one based on size and market focus.
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