Summary
Health insurance leaders face a tough road ahead to improve customer experience (CX) and build trust. They must walk a tightrope between lowering short-term costs and investing in business improvements and innovation. Leaders will emerge by holistically addressing brand and customer experience while tapping emerging technology to empower employees, drive improved health outcomes, and establish sustained engagement with members. Healthcare leaders should read this report to understand the top seven health insurance industry trends in 2025 and lay the foundation for sustainable growth and improved CX.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).