Summary
In Forrester’s 2024 B2B Brand And Communications Survey, more than 100 marketing leaders from B2B companies with $100 million-plus in revenue identified their social media platform strategy and preferences. LinkedIn is the clear leader for social media marketing initiatives, with YouTube, Facebook, and Instagram competing for a distant second place. B2B marketing leaders should use this report to understand how best to leverage and prioritize social media for campaigns and programs.
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