Summary
Media and entertainment (M&E) and gaming organizations are rapidly adopting cloud technologies and approaching the global adoption average, especially as sectors such as television and gaming shift away from capex-heavy business models to subscriptions. As M&E recovers from pandemic shortfalls, the most successful firms are the ones leaning on cloud platforms to power innovation and scalability as opposed to those that still see cloud as a cost-savings use case. Advanced M&E cloud users are battling low latency and coopetition, but newcomers are working on scaling best practices and cost-control basics. This report informs M&E cloud leaders about the latest industry cloud trends.
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