Trends Report

The State Of Retail Payments In 2024

Findings From Forrester’s Biennial Study With The National Retail Federation

 and  two contributors
Dec 10, 2024

Summary

“The State Of Retail Payments” is a biennial study by the National Retail Federation (NRF) and Forrester that profiles US-based enterprise retailers’ views and decisions about payments. This report outlines key priorities and challenges for retail digital business leaders and payment decision-makers. We asked US-based merchants about their interest in and adoption of much-discussed topics such as payment-related initiatives online and in-store, fraud-combating priorities and mitigation efforts, debit rail routing, POS evolution, and plans to accept payments via conversational interfaces, among others.

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