Summary
Despite the hype, there is no metaverse today. But that hasn’t stopped companies from jockeying to stake their claim in it — all against a backdrop of consumer skepticism and nascent technology. The promise of the metaverse (versus today’s reality) is driving industry FOMO. Companies should use this era of metaverse precursors to plan for future opportunities while tempering expectations and investments. This report establishes Forrester’s point of view on the state of the metaverse now and recommends a path forward for CMOs, digital business leaders, and other business executives.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).