The US Consumer Economic Sentiment Snapshot, Q1 2025

New political administrations introduce uncertainty for consumers: What changes will be imposed? How will they affect businesses? Forrester’s data affirms that it’s too soon to tell. In aggregate, the level of concern for personal finances has remained constant. Consumer sentiment on forward-looking statements, like the long-term financial picture and economic direction, has seen a slight uptick. But their attitudes toward their current financial situation show a slight downward trend. Marketers must keep abreast of the sentiment of their target audience, especially in the face of ambiguity. Consumers have always been reactive — generally optimistic about the future, but apprehensive about the present.