Summary
B2B transformation may arise in multiple ways, including the adoption of technologies like generative AI (genAI), the emergence of go-to-market approaches like marketplaces and product-led growth, and the growth of business processes like agile and low-code development. Companies that seize new trends and opportunities while assessing and mitigating risks can deliver better solutions, gain market leadership, and grow faster. With the right culture, strong processes, and an analytical approach to trends, companies can race ahead of their competitors. This report outlines the best approaches for staying on top of changing market trends to transform product and commercialization strategies.
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